Family Matters

"My son Logan means everything to me. From traveling at only 4 days old , to showing a huge appreciation for the outdoors and signs of obsession for my own passions, he has taught me a new level of love and compassion. I couldn't be more grateful."

Family Matters Fully Immersed with Haruki "Harookz" Noguchi

At first glance, they were just a bunch of punk kids from Vancouver, BC, wearing bandanas, drinking 40s and riding mountain bikes around the city.

They called themselves the Bicycle Rockers, and dropped into skate parks on their downhill rigs, built dirt jumps and sent huge stair sets. With their “we-don’t-take-shit-from-nobody” attitude and BMX tricks, the small crew was doing more than just pissing off the neighbors. They were introducing a punk mentality to a young and confined sport. 

At the same time, in the early 2000s, the North Shore mountain bike scene was starting to blow up. I was 10 or 12 years old, and every time my mom and I would visit the grocery store I’d beg her to buy the latest Bike Magazine or that year’s North Shore Odyssey calendar. Then I’d go home and cut out my favorite shots, pasting them to the walls of my bedroom. 

As the imagery spread onto my ceiling, I began to discover the photographers and riders of the era. The sport was new, people were beginning to explore what was rideable, and I absorbed every bit of that progression that I possibly could. I was interested in photography myself, and carefully noted the styles, subjects and locations favored by each shooter. At the bottom of many of those incredible photos was a small, scribbled signature: “Harookz.”

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