Made with Love e*thirteen Tires

Manufacturing—most people don’t think of it as glamorous, but there is an allure to it that inspires and drives creation. The process and production behind modern mountain bikes and their associated products is an art form in itself, one that captivates both bike nerds and bike jocks alike. Made with Love is a series designed to capture the literal nuts and bolts upon which our sport is built: The components and people that bring bikes from the assembly line to trail.
Mountain bikes have come a long way in just a few decades and now a process that was once trial and error is a...
Most people might know Industry Nine by its wheel’s signature sound, and while the internals are impressive,...
The variables within tire manufacturing are nearly endless, but so are the possibilities. Hailing from Petaluma...