Vancouver, BC - April 21, 2014 - Chris Tutton, President of Race Face Performance Products Ltd, has purchased Easton Cycling from newly named BRG Sports.
“I am elated by the outcome,” says Tutton. “The Easton brand is synonymous with world class product and I am excited by the opportunity to renew the entrepreneurial roots of the brand and re-focus on technology, quality and service.”
While Race Face and Easton Cycling now share a President, they will continue to operate as separate entities. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands. “The shared resources agreement will allow both companies to take precious resources spent on overhead and drive those dollars back into innovation in cycling” says Tutton.
Under Tutton, Easton Cycling will invest in an R&D Service Center, based in California, which will house wheel service, wheel testing and the Easton Engineering team. Under the shared resource agreement, the recently launched Race Face wheel program will also be developed and serviced from this facility.
Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly. Easton Global Sales and Customer Service departments will also relocate to the BC office.
“The team at Race Face is very excited to welcome Easton to the RF family” says Tutton. “The core competencies of both companies will help to strengthen and expand both business units. There are also undeniable synergies in sales and distribution to be realized worldwide as well as wins with off-shore vendor production networks currently in place.”
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