The Chromag Show & Shine
Words by Seb Kemp : Photo by Todd Hellinga

If you have ever spent time deep in the mountains then you know that the only sounds are the wind and the noise of your own tracks, but when that mountain speaks it speaks loudly. The roar of an avalanche or the bottomless rumbles of rock fall shatter the near silence with a exclamation mark of raw power. If you are in the mountains and you hear any of the sounds of the mountain cataclysm then you stop, you stop dead in your paces and pay attention.

San Jose, CA
Words by Garrett Enright

By Jeri Lynn Canfield-Martin

Origin & Outcome

I was sitting on the sofa, channel surfing, when I first came across competitive downhill biking, shown as part of an “Extreme Sports” show. After commenting to my husband, how those bikers were “crazy people” and how I would never, ever attempt such insanity myself, my husband said, “You realize that’s what your brothers do.” “NO WAY!” was my reply.

Words and Photos by Katie Lindquist

Rider Owned for Life
Words and Photos by Brad Walton

Quitting a stable job to pursue the dream of creating mountain bikes is the big move that very few of even the most accomplished riders would ever have the balls to do. For Transition Bikes owners Kevin Menard and Kyle Young, they didn’t just want to escape their 9-5 corporate grind, they felt the necessity to fill a void in the most important market in the bike industry:  their own.

Missoula, Montana

When shipping and airline companies are out to get your pocket book, they can only reach so far when it comes to your bicycle. The mega companies that wing us from continent to continent often have no sympathy for avid cyclists and our needs to be mobile while on vacation. Why can’t we get the best of both worlds, and bring our beloved sport with us? Well, now we can, thanks to the men doing work at Freeman Transport!

Seattle, Washington

Bozeman, Montana
Words by Ben Kahn